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Space For - Guardian Brand Launch
Positioning the Guardian with a new direction for readers as a space for hope while also announcing its move to tabloid size.
Print/OOH/Social/VOD
Accolades
Cannes Lions - OOH and Print
Ad Age - Pick of the week
Campaign - Pick of the day
Highest subscription numbers recorded ever by The Guardian in first quarter.
Team
Agency - Karmarama
Creative Partner - Paddy Paddison
Production - Kream
Directors - Steve Qua, Paddy Paddison, Joe Moloney
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