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McVitie's VIBs

Launching the most luxury biscuit ever created - The McVitie's VIB. 

But for a Very Important Biscuit it turns out the public found them very hard to describe...

VOD/Social/OOH/Radio

Accolades

Highest performing awareness scores in the history of FB and Insta adverting

Team

Agency - TBWA/LDN

Creative Partner - Paddy Paddison

Director - Alicia McDonald

Production - Missing Link Films

VIBs_Very Hard To Describe (Proper Bangi
00:00 / 00:30
VIBs_Dave Tries (I haven't got any left)
00:00 / 00:30
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