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McVitie's VIBs

Launching the most luxury biscuit ever created - The McVitie's VIB. 

But for a Very Important Biscuit it turns out the public found them very hard to describe...



Highest performing awareness scores in the history of FB and Insta adverting


Agency - TBWA/LDN

Creative Partner - Paddy Paddison

Director - Alicia McDonald

Production - Missing Link Films

VIBs_Very Hard To Describe (Proper Bangi
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VIBs_Dave Tries (I haven't got any left)
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