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Rishi's Raw Deal

An attack ad to fight the tory line that the NI tax cut was a chance 'reap the rewards' of a strong economy. When the reality is that NI was raised 25 times before being cut. 



300k Twitter views in 24 hours.

National Press coverage.

Lots of angry tories in the comments.

2k budget. 


Creative Partner - Tom Devenport

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