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The Last Straw - Ikea
Tasked with announcing Ikea's pledge to go plastic free. WIth zero budget and zero time (classic). We focused in on the poster child for pollution - The straw.
Social/Curated Museum Piece
Accolades
Campaigns for good - Shortlist
Featured exhibition at Design Museum
Team
Agency - Karmarama (PR)
Creative Partner - Paddy Paddison
Director - Connor Pearce
Production - Kream
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